Tons of influencers do it. They look natural. They look confident. But when it comes to Facebook video live streaming, why are so many people skipping out? I surveyed 150 people about why they aren’t using live streaming. What did it all come down to?
They were scared to put themselves out there. If you aren’t using the Facebook Live option yet, it’s time to confront that anxiety and conquer your goals.
5 Reasons You Need to Use Facebook Video Live Streaming
1. Face Your Fears
Sometimes, your business requires you to do scary things. Contacting someone for a referral. Going on Facebook Live. These trials can test your confidence.
But it’s worth it.
If fear is what is keeping you from video streaming on Facebook – fear of not knowing what to say, not having a bunch of followers watch, having someone say something mean online – it’s time to face that fear of the unknown. Facebook Live can help you increase your audience and meet your goals. You just have to jump in.
2. Engage Your Audience
Facebook video streaming is an amazing way to engage. It’s an intimate way for your followers to get to know you. Your audience can respond to you in real time. They can ask questions, make observations, and have a conversation with you. That’s pretty cool!
3. Diversify Your connections
Do you have a blog? Already killing it on social media posts? That’s awesome. Facebook Live is another way to connect with your audience. A more personal, less structured way to engage. You can’t plan every second on Live. And that’s the point!
Although that can mean that they may see your dog bark at the delivery man, that’s OK. Live video is an excellent way of letting go of that need to be perfect all. of. the. time.
Facebook Live is messy! But it’s real.
4. Video is Key
You might have heard that humans are visual animals. It’s true! So many people would rather watch a video than read the same information. As we become even more digital, video is going to be a key way to communicate and connect.
It’s 2019. Time to start using video marketing!
5. It Can be Fun
OK, hear me out on this one. I know that Facebook video streaming may scare you. You may think that for everyone else, it just comes naturally. For some people, that’s true.
For others, it’s not. I wasn’t a natural at it. I had to create guides and challenge myself to try live video. To this day, I still find myself watching the number of followers in the corner go up and down. But working through those fears, insecurities, things that come up in live video…… it can turn out to be fun. Getting to connect with your audience in such an authentic way can not only help you reach your goals, it can be enjoyable.
Do you use Facebook video marketing? What’s working for you with streaming on Facebook? Instagram? What’s not? If you haven’t tried it, why not? Send me an email, I’d love to hear about your experiences!